What are the different meta models for generating revenue from a web page or an online business? I have been collecting a list. I have been planning to write about it in detail, but I just saw a post that makes it clear that I should just get the list out and then work on the additions later.
I was sent a link for this article:
http://www.boxuk.com/blog/monetizing-your-web-app-business-models
Which is interesting, but more complex than I was working on. In double checking the list and comparing it to the list I was working on, I did not find any new models. They seperate out on other axises , and go into more details. For example, I consider "Licensing Content" to be "Selling Something directly". However, I am still looking for more large scale models to add to the list.
Here is the list of all the meta catagories that I have been able to identify:
- 1. Get paid to do it - Consultants, webdesigners -
- 2. Increase Sales of an existing product - http://www.Pepsi.com
- 3. Reduce costs for an existing process - http://www.UPS.com
- 4. Ads - http://wordsearch.armoredpenguin.com
- 4a - Pay Per Impression
- 4b - Pay per click
- 4c - Pay per Action
- 5. Sell a product directly - http://Amazon.com http://Frogstore.com
- 6. Sell a product Indirectly - Amazon bookstore http://Puzzazz.com
- 7. Subscription - http://Netflix.com
- 8. Enable an Exchange - http://Ebay.com
- 9. Float - http://paypal.com (old model)
- 10. Sell Aggregate User Data - http://Janrain.com
- 11. Product Placement - http://Vidoop.com
- 12. Pay for Job Post - http://Craigslist.com (Selective sales)
- 13. Pay for Support - Open source - http://project.net
- 14. Sell Online Real-estate or virtual Items - http://SecondLife.com
- 15. Donations - Ala NPR / Public Radio - http://WikiPedia.org
Company examples to understand the business model:
- 1) Mozilla.org -> donations + advertising (google search)
- 2) Mysql.org -> Sell Support
- 3) Pepsi.com -> Increase existing Sales
- 4) Ebay.com -> Enable exchange
- 5) PayPal.com -> Float + Sell credit cards
- 6) GarageGames.com -> Sell Directly: software
- 7) Amazon.com -> Sell Directly: Fullfillment
- 8) Pandora.com -> Ads + Selling indirectly
- 9) Blip.fm -> ?
- 10) Npost.com -> Ads + Selling job postings
- 11) TechFlash.com -> Advertising
- 12) Sampa.com -> Sell product
- 13) Milliondollarhomepage.com -> Sell directly (pixels) or Advertising
- 14) Zillow.com -> Advertising + Referals
- 15) Redfin.com -> Selling houses
- 16) facebook.com -> Ads
- 17) Linkedin.com -> Subscription
- 18) UPS.com -> Reduce Costs
- 19) Wikipedia.org -> Donations
- 20) AboutUs.com -> Ads
- 21) Footwise.com -> Selling directly
- 22) Frogstore.com -> Selling directly
- 23) Toonlet.com -> Ads (google search box)
- 24) Tinyurl.com -> Ads
- 25) Nowchannel.com -> Selling indirectly
What websites do you go to and how are they generating revenue? What makes them sustainable in the long run?
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